In your search to find the best products for your hair, you might have heard of curling creams and curling mousses. So, what is the difference between the two, and...

While you might be excited that spring means that you are free of the harsh winter weather, it can still be a difficult time for natural hair. We’ve compiled a...

Winter is not a season that is curl-friendly, but with the right gentle products and ingredients, your afro hair...

Transitioning to natural hair is a big deal and, like many other major decisions we make in life. Keep reading for 7 indispensable tips to help you get started on your...

We believe embracing your natural curls should be a beautiful journey. This is why we developed our NEW Sofnfree Naturals range with you in mind, so that you can use...