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We’re the people who know your hair and grooming needs and have dedicated ourselves to finding solutions that bring out the real you.

OUR PRODUCTS

OUR BEGINNINGS

OUR VISION

OUR PURPOSE

THE RANGE

Moisture, or water, in its most natural form, remains the life-giving force of everything on earth, including healthier hair. Now, leaders in the haircare category, Sofnfree, brings you a range that taps into the gentle moisturising power of natural plant oils and ingredients, and that also contains: 0% Alcohol, 0% Colourants, 0% Mineral Oil, 0% Parabens, 0% Petrolatum, 0% Sulphates.