Whether transitioning to a natural hair lifestyle or learning how to give your afro curls more moisture, understanding how to care for your strands is a lifelong process.

While no one ever wants to know that their curls have been damaged, it is better to recognise any signs early so you can prevent further damage from occurring. Here...

It might feel impossible to understand how you can maintain freshly washed afro hair for a while before the next wash day comes up. Most men find it difficult to...

It’s no secret that afro, curly, and kinky hair needs more care and attention. Over the years, there has been an expansion of products and methods developed to improve...

The key to knowing how to care for your afro curls and ensuring that it retains moisture is in your hair porosity. In this article, we will go through what...

If you are a fellow curly girl, you will have heard multiple blogs, gurus and influencers talking about how moisturisation is key to happy and healthy curls, and they are...

As African women, we feel that there’s nothing better than World Afro Day, a global day of education and celebration of afro hair...

We believe embracing your natural curls should be a beautiful journey. This is why we developed our NEW Sofnfree Naturals range with you in mind, so that you can use...