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To celebrate the launch of our new range and to spread the love surrounding natural hair, we created the Free Your Curl Challenge. For this challenge we asked YOU to recreate one of the hairstyles from our beloved campaign advert to win a chance to become a Sofnfree Naturals Hair Ambassador!

We're pleased to announce the winner of the Free Your Curl Challenge and our FIRST hair ambassador:


Introducing Rusheen Hemley!

Read our interview with Rusheen here


Check out our latest TV advert 


 Check out our Q&A with Rusheen

(Behind the scenes at the photoshoot) 


Our Hair Ambassador photoshoot